About
Thirty years of real business pressure. Now I build AI that survives it.
I did not start in a lab. I spent decades inside media, luxury brands, global trade, and housing — where a late shipment, a wrong number, or a broken process costs real money. That is the lens I bring to Creative AI Systems Builder work: systems, bridges, workflows, and applications that ship, including AI-as-a-service platforms.
Who I am now
Shipped systems under commercial judgment.
I design and build AI systems for companies that want to outrun traditional ways of working — not another deck about AI. Live proof sits under ML-Nightworx: agentic commerce, governed multi-agent delivery, and acquisition-to-product stacks. The technical depth is real. The commercial judgment comes from operating businesses before the models existed.
Based in Phuket. Remote and hybrid across APAC. Singapore employers welcome; work eligibility and engagement structure are discussed case by case — I do not claim Singapore work rights without the proper arrangement.
The arc
What I actually did.
Role → responsibility → scale → what changed → why AI now. Soft ops language only where it belongs on the timeline — not as a hallway trade-finance headline.
- 1992–1997 · Account Manager, News Limited (Australia) Advertising and brand work across Travel and Entertainment, including the Sunday Magazine launch. Learned to ship on a clock, with claims that had to stand up in public.
- 1998–2000 · Account Director, Chalhoub Group (Middle East) Luxury cosmetics and perfume — high-touch brand and client standards across the region. Sat through the early web and ecommerce boom, crash, and recovery. Taste and client trust became operating constraints, not decoration.
- 2000–2020 · Director, Loft Furniture & Other Ideas / Karma Creative Living Built and ran design, import, and retail operations spanning Europe, the Middle East, and Australia — supply chain, brand, wholesale, ecommerce, warehouse and national distribution, team of about ten. For a decade I was sole design and import agent for a major Australian furniture brand’s India→Australia lane (roughly four 40ft containers a month at peak). That chapter taught cross-border ops under live cash flow. I do not lead with furniture; I lead with the operating discipline it forced.
- 2020–2024 · Founder, MRL Design Company (Queensland & NSW) Affordable relocatable housing from refrigeration-container conversions (concept and design), plus Queenslander relocation and restumping for flood mitigation with renovation refresh. Physical builds, local regulation, and real sites — not slideware.
- 2024–present · Founder, ML-Nightworx / NTWX-studio Creative AI systems: applications, workflows, bridges, and AI-as-a-service platforms. Flagship shipped work includes DOME + Claire (agentic commerce), 7ARCH / ADE-F.T formalisation (governed multi-agent delivery), and Hawk AEO → NIGHTHAWK (discovery into paid product). Detail lives on Work.
Why this matters
For a hiring team.
Most AI builders start in software. I started in P&L, brand, and logistics — then learned to encode that discipline into production systems. If you need someone who can invent the product and still respect commercial reality, that is the thread. If you need someone who only wants a Big Consult transformation title, that is not the fit.
See the shipped systems on Work — or get in touch if the problem is already clear.